Our mission is to help people Notice 

the goodness in themselves and others.

Our goal is for everyone in the world to know that they are Noticed.

Our hope is that you will join us

in changing the world for good.

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We are all connected by our mission to Notice goodness. 

That's why we call it a network :)


Noticing Around



I see you.

I hear you.

You matter.

The Power of Noticing

(AKA The Bra Strap Story)


Our Story

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Amy Johnson

is the founder of The Noticed Network and Co-Founder of I AM Noticed.  

As a speaker, trainer, & coach, Amy uses the skill set of Noticing to help clients of all ages leverage their value & confidence to be people of excellence.  To learn more visit www.amy-johnson.com

In 2011, I founded The Noticed Network. I was overwhelmed with gratitude for the AMAZING people in my life, and I wanted to tell them that they were Noticed (that I had seen them, heard their stories, been inspired by them, and most importantly that they mattered to me and the world around them).  I made a list of all of these amazing people and I set out on a mission -- a mission of friendship.  I designed some keychains that said "Noticed" (I call them Noticed Motifs), had them custom made, and I went to each of these amazing people and shared a heartfelt compliment and gave them a Noticed Motif-- I "Noticed" them. 

The reactions to this simple gift changed my life!  Just like we are all unique, so were the reactions, but I was blown away by how much it meant to be Noticed.  Everyone expressed  gratitude, many people immediately wanted to know how they could Notice the people in their own lives (that's really why The Noticed Network exists today), and some people just couldn't believe that they were being Noticed at all.

This powerful reaction to being Noticed got me curious.  Some of the questions I started asking were:  Why is it so impactful to be Noticed?  Why is it challenging for some people to be Noticed?  And why is it hard for some people to be Noticers?  The answers to these questions revolved around our inherent need for connection and belonging, as well as, the social acceptability of negative intra and interpersonal communication.  It is from this understanding that I have developed several of the speaking and coaching programs that I offer today.

And remember all of those people who wanted to Notice the people in their own lives?  Well, they started Noticing, and then many of the people who they Noticed wanted to Notice, too.  Soon thousands of people were giving and receiving the gift of being Noticed through out the United States and even the world!

Over the past 9 years The Noticed Network has grown so much!  As a matter of fact over 30,000 people have been Noticed at this point.  That's more than the official capacity of Madison Square Garden!


We added more Noticed Products that are great for men and women, boys and girls of all ages.  Noticing has come to life in schools through I AM Noticed, and is truly creating positive cultural change.  We continue to grow in ways that help us connect with our on-line community.  And, we're just getting started!!!

I hope you'll join us as a part of The Noticed Network.  You know ... The Noticed Network is made up of real people just like you who are choosing to connect with each other in a personal and positive way.  Here are 3 easy ways that you can become a part of The Noticed Network:

1. You can become a part of our online community-  we hope you'll follow us on social:)


2. You can practice Noticing goodness in yourself.  Get you own cup filled with inspiring and informative blog articles or by doing a daily "One Minute Mirror Challenge".  This may seem radical, but when we can authentically Notice the goodness in ourselves, we can authentically Notice the goodness in others.


3. You can Notice the AMAZING people in your life. Noticing with a capital N is so easy!!!  Simply,  pick your people, pick your products, and pick your praise.


Together I know we can change the world for good by Noticing goodness!

May you always feel Noticed,


Our full story is written from the collective stories of those who are Noticing the goodness in themselves and others.


Have you been Noticed?  Have you been practicing Noticing goodness in yourself and others?  We would love to hear your story!  You can share your experiences at stories@thenoticednetwork.com


Here are a few of the Noticed Stories we have received ...

...it meant so much to me ~ and came at a time when I really needed to hear it. It made me feel so good about myself and sparked a little fire in me that I can do anything I set my mind to! ~Tracy, United States of America

Since I seldom think of myself and have positive images about myself, being told that I was Noticed is surprising for me. I feel so happy to know that I AM Noticed! ~Tomoko, Japan

“She was my rock, my best friend and I loved every single minute of it. I guess it was the same for her and that’s the reason for me being Noticed today.” ~ Emma, United Kingdom

Read More ...

The Noticed Network is proud of our partnerships and affiliated programs.